14th January -as many financial newspapers report- the Saudi Prince Al Waleed Bin Talal and the Australian media moghul Rupert Murdoch met up in New York to discuss about the future of their investments, particularly in the media sector. The potential deal between the two businessmen seems to be related to Al Waleed’s TV giant, Rotana Media, who Newscorp is told to be willing to acquire 10% later this month.
Al Waleed and Murdoch are old friends and business partners, as the Saudi Prince is the only non-member of the Murdoch family to own a consistent stake of 7% in the family jewel, media giant NewsCorp. They have also been long time friends with Silvio Berlusconi, at the time (1995) when Al Waleed was advised by the French Tunisian businessman Tarek Ben Ammar to invest in Berlusconi’s Mediaset conglomerate. Now the honeymoon between Berlusconi and Murdoch is clearly over due to the fight and fierce competition over the Italian pay TV market, but Murdoch seems to be still in love with Al Waleed, the trusted friend and ally of long time ago.
Al Waleed is reported to have rescued Murdoch at the end of the 90s when Newscorp was facing some difficulties. At the time Al Waleed’s Kingdom Holding both a significant stake in the company. Now Murdoch is told to give the favour back since the Prince’s big investment in Citigroup has resulted to be a big problem due to the financial slowdown, even if he is reported to believe that “the worst is behind“.
Murdoch is also truly interested in the Arab Television market which has got lot of potential, should the two major problems it is undergoing be solved. Those problems are piracy and lack of advertising investments for a potential market of more than 300 millions people sharing the same language.
Rotana Media,fully owned by the Prince, owns the TV rights to more than 2,000 Arabic movies together with the world’s largest Arabic language music library, according to Zawya.com. This is a great potential for a Region that loves music and entertainment, but it is at the same time largely affected by piracy and copyright infringement. This huge library is not profitable yet. But Murdoch’s expertise with piracy fighting all over the world could result in a great help for Murdoch.
At the same time, an investor like him could bring much more “trust” in the Region, and multinationals advertisers could be less “worried” to put their money in a black hole, where no professional trusted independent measurement systems have been established so far.
Rotana already hosts News Corp.’s Fox channels in Saudi Arabia via its television network and it controls the majority stake of LBCSat, the Lebanese entertainment channel who is higly followed by Saudis and Gulf people, the richest part of the Arab market.
The Murdoch-Rotana connection happens during a very peculiar time of Arab Television markerts, when also the two biggest pay TV operators, Showtime Arabia and Orbit have decided to merge. Concentration of media capitals seem to have started even in a Region like the Middle East which has been mostly touched by the opposite phenomenon, i.e. proliferation of channels and media outputs.
But time has come as the Murdoch-Al Waleed deal clearly shows.
Harsher fight to piracy and copyright infrigement together with new business models of individual media consumption are to be expected even in the Arab world.