Palestinians are switching off Al Jazeera and switching on Israeli TV. The incredible move has occurred for one reason only: football. As reported by AFP yesterday, more and more Palestinians are buying Israeli TV subscriptions to follow the Word Cup. A subscription to Israeli TV costs 25 dollars, against the 100 boxes asked by Al Jazeera Sport.
Many polemics arose all across the Arab world at the time when Al Jazeera announced to have bought exclusive rights for the World Cup and to be willing to “resell” the championship for 100 dollars to end-users. A very high fee to bear for low income viewers in many places in the Arab world -which is not made up only by the rich Gulf states-. Together with this, Al Jazeera Sports has been strongly fighting piracy or “rebroadcasting” practises that were quite enough tolerated all across the Arab world. The AFP reports that “Harun Abu Ara, the head of Al-Quds educational television, a local Ramallah station, had to stop showing the matches a few days ago when he was warned against doing so by lawyers from Al-Jazeera“.
“Since we stopped rebroadcasting the matches we have received dozens of calls a day from customers who were used to watching them on our channel,” he said. “If we are prohibited from rebroadcasting Al-Jazeera, the natural result is that the viewers, especially the poor, are going to turn to Israeli television, because it is cheaper.”
It seems that Israeli TV is winning over this copyright war amongst Arabs. There is also a “jamming” war happening over the Arab skies: Al Jazeera has denounced that its AJ Sport TV signal was deliberately jammed on Nilesat and Arabsat. Although the two major Arab satellite providers are declining the allegations, there is a very good chance for this story to be true. That wouldn`t be a surprise in the relations between Al Jazeera and the other Arab media players (and the governments backing them, i.e. mostly Egypt and Saudi Arabia). Politics have always played a major role in media relations in the Arab world, and this won`t be the first time, despite Nilesat (Egypt) and Arabsat (Saudi Arabia) deny accusations.
But this time the game is bigger, because Arab viewers are passionate football consumers. And because Israeli TV is taking advantage of an inter-Arab fight. Of course, not the first time this happens, too.
The whole “rights issue” related to the World Cup exclusivity to Al Jazeera Sport is something that looked so much promising at the beginning (in terms of profit and popularity) but now it is seriously risking to become a losing game for the Qatari station.